The Story Behind a Bold New Promo Video A New Challenge It was 2019, and I was working in The Message Trust’s Creative Department as their senior videographer when the task landed on my desk: “We need a new promo video.” Now, The Message’s work is nothing short of extraordinary. They transform lives in some of the toughest places—working in schools, prisons, and deprived communities, putting on high-energy gigs, and even driving a youth centre on wheels into the hardest-hit n