How to Use Visual Storytelling to Boost Engagement Annual reports often have a reputation for being dry, lengthy, and something only a handful of people bother to read. But in a world where attention spans are fleeting, and storytelling reigns supreme, nonprofits and charities have a golden opportunity to transform this staple document into an engaging, impactful piece of communication. Enter visual storytelling—a tool that can breathe new life into your annual report and mak

Preparing Your Organisation for the Year Ahead The way we communicate is constantly evolving, and in 2025, the non-profit sector has an incredible opportunity to leverage cutting-edge marketing trends to amplify its mission. With attention spans shrinking and competition for engagement increasing, mastering the latest in visual communication can help your organisation stand out, connect with your audience, and drive meaningful action. Here’s what to watch for in the year ahea

The Story Behind a Bold New Promo Video A New Challenge It was 2019, and I was working in The Message Trust’s Creative Department as their senior videographer when the task landed on my desk: “We need a new promo video.” Now, The Message’s work is nothing short of extraordinary. They transform lives in some of the toughest places—working in schools, prisons, and deprived communities, putting on high-energy gigs, and even driving a youth centre on wheels into the hardest-hit n

(with Stats to Prove it) In a world overflowing with information, non-profits and charities face the constant challenge of cutting through the noise to reach their audience effectively. For organizations looking to make an impact, design and video aren’t just aesthetic choices—they’re strategic tools that can enhance engagement, build trust, and drive action. Let’s dive into some key statistics that show just how impactful design and video can be when it comes to raising awar